It is good to see one of the main disposable brands Elf Bar acknowledging that there are fake dodgy disposables getting into the hands of consumers.
Some of the counterfeiters have manufacturing equipment at their disposal to create very similar looking devices without really giving a toss about the safety and cleanliness of the ingredients and components used.
The above information came from a press release from the CISION PR Newswire.
I have not seen anything on the Elf Bar Website apart from the videos below which are there to help educate on the real Elf Bar manufacturing processes.
Elf Bar Response
Apparently according to the press release Elf Bar have cracked down on more than 120 counterfeit operations and seized more than 2 million dodgy disposables.
Victor Xiao (Chief Executive of Elf Bar) said…
“Consumers would be horrified if they saw the conditions in which these products are made and quite rightly so. The criminals behind these counterfeit products care nothing about product safety or the health of consumers and they cut every corner possible to maximize their profits.”
“Quite frankly, the conditions in these factories are absolutely squalid where workers man production lines in filthy conditions with no regard to hygiene at all.”
They are building an intelligence dossier on fake products to help counteract the fakers who are getting smarter and more efficient. A campaign to educate retailers and customers about the threat of fake products has been created too.
Mr Xiao added…
“While it can be hard to tell a fake product from the real thing just by looking at it, there is no excuse for any retailer to sell a counterfeit ELFBAR product. Retailers can scan a code on the packaging to check the authenticity of the product and we urge them to do this for every product they sell. Fighting fakes is a priority for ELFBAR and we remain zero tolerance for these fake vapes right across the entire industry. The UK market is very important to us and we will continue to do all in our power to ensure that British consumers have confidence in their vapes.”
John Dunne (Director General of UKVIA) applauded Elf Bar for their stance…
“I applaud ELFBAR for standing up against the counterfeiters. They pose a significant risk to the harm reduction reputation of the global vaping industry. It’s why we have called for a retail licensing scheme here in the UK to prevent the sale of illicit products and much higher penalties of at least £10,000 per instance for retailers who break the law in this way. Similarly, the counterfeiters and those who trade fake vapes along the supply chain need dealing with in a way by the relevant authorities that put them off from doing it ever again.”
Check Authenticity
Make sure to check the authenticity of your Elf Bar here https://www.elfbar.com/verify.html .
Plus you can also report a fake product to Elf Bar here “Report Counterfeit“.
For other brands and devices check our Authenticity Checker page for assistance.
