Press Release
Recently grabbing the global spotlight at the ‘Battle of the Baddest’ in Saudi Arabia, leading UK vape brand SKE is now channeling its fighting spirit into a crucial battle on home soil.
Known for its assertive stance, SKE is rallying the vape industry to unlock the full potential of single-use vapes for public health.
Embed from Getty Images
A Striking Presence in the Boxing World
At the high-octane boxing event in Saudi Arabia, featuring UK’s Tyson Fury and Francis Ngannou, SKE made a striking impression. The brand’s logo was prominently showcased on Ngannou’s gear, drawing the eyes of a worldwide audience.
Vaping Industry: A Contested Arena
This match, mirroring the contentious nature of the vaping sector, saw Fury triumph in a split decision, an outcome as debated as the industry SKE represents.
Rapid Growth and Market Impact
Recent Nielsen IQ data positions SKE as the UK’s third-largest and fastest-growing vape brand among the top 10, a testament to its significant market impact.
The Metaphor of Boxing and Vaping
Choosing the high-profile boxing event for its metaphorical resonance, SKE aligns its narrative with the sport’s competitive spirit.
Ecigclick were told,
Vaping came from nowhere and in a relatively short period of time it has provided that knockout blow to smoking for millions of people who never thought they would be able to quit combustible tobacco.
And just like professional boxing, where the opponents compete for the cash prize, the vape industry is constantly battling for a far more important prize pot…the very real opportunity to help eradicate smoking.”
The source added:
Just by looking at the media coverage of vaping, the wins don’t come easy and
there is no shortage of opponents who are lining up to take us on.SKE has battlegrounds on the environment, youth uptake, the flavours we use and the very existence of the single-use vape sector – the very product that has been the most successful in helping adult smokers quit cigarettes and stay off them.
And with the UK government currently consulting on plans to bring in tougher regulations to the industry, which could go as far as a ban on single use devices, this is one fight we must not shy away from.
Facing Regulatory Battles
The challenges are manifold – environmental concerns, youth uptake, flavour regulations, and the existence of single-use vapes. With the UK government contemplating stricter industry regulations, possibly extending to a ban on single-use devices, SKE is prepared to confront these issues head-on.
Innovation and Consumer Focus
SKE’s commitment extends beyond product innovation. Their best-selling SKE Crystal Bar and the new Crystal PLUS Airflow Adjustment system are results of extensive R&D and consumer insights. Addressing environmental and youth concerns, SKE is actively working on sustainable solutions.
Environmental Initiatives and Recycling Campaigns
The brand’s electronic billboard campaign across London, Birmingham, and Manchester focuses on encouraging vapers to recycle. 
This initiative coincides with the launch of SKE’s eco-friendly KLAX line, made from 99% biodegradable materials and designed for efficient recycling.
Partnership for Sustainable Future
In partnership with Recover, SKE is introducing 50 e-cigarette eco-recycling bins in London and Manchester, ensuring a responsible recycling process.
Standing Strong Against Misinformation
Facing misinformation and opposition, SKE remains steadfast.
Ecigclick were told,
With so many of our opponents using harmful disinformation show us up in a bad light it is more important than ever that we continue to come out fighting and show consumers, health professionals, regulators and parliamentarians that we have a vital role to play in helping secure a smoke-free UK.
